Learn how to prove event ROI.
- All guides
- Event marketing
- Event reporting
- Foundational
- Compliance
- Conferences and summits
- Product launch events
- Invite-only customer events
- CME conferences
- Field marketing
- Channel partner meets
- Training events and seminars
- Customer education sessions
- Event planning team
- Event marketing team
- Field marketing team
- Technology and IT services
- Pharma and healthcare
- Financial services
- Event agencies
Event marketing
Using your presence at trade shows to create and advance pipeline, not just raise awareness.
For event marketing and event planning teams
Event marketing
Small, invite-only, off-the-record gatherings of senior peers, built for trust rather than reach.
For event marketing and field marketing teams
Event marketing
Paying for a presence inside someone else’s event, and how to judge what it returns.
For event marketing teams
Event marketing
Events run on a platform that carries your brand, or your client’s, instead of the vendor’s.
For event planning teams
Event marketing
The structured way to collect contact, context and intent at an event and get it to sales fast.
For field marketing and event marketing teams
Event marketing
Reaching attendees across email, SMS, WhatsApp and more, before, during and after the event.
For event planning and event marketing teams
Event marketing
Software that runs the repeatable parts of an event program, like invites, reminders and follow-ups, on rules you set.
For event marketing and event planning teams
Event marketing
Software that carries out event work toward a goal you set, within permissions you define.
For event marketing teams
Event marketing
Regional marketers working hand in hand with local sales to move target accounts toward revenue.
For field marketing and event marketing teams
Event reporting
How well the people in the room match the audience the event was built for. Who came, not how many.
For event marketing teams
Event reporting
Connecting what happened at an event to the revenue it helped create, with a fair share of credit.
For event marketing teams
Event reporting
Working out the part an event played in a business result, like a deal moving forward or closing.
For event marketing teams
Event reporting
The business value an event creates compared to what it cost to run, and how to read it honestly.
For event marketing and event planning teams
Foundational
Using events to reach the right people, build trust through real interaction, and turn conversations into pipeline.
For event marketing and event planning and field marketing teams
Foundational
Using events to reach the group of people who decide on a business purchase and move that deal forward.
For event marketing and field marketing teams
Foundational
A go-to-market where events are the main engine for pipeline and every other channel is organized around them.
For event marketing teams
Foundational
Software that helps marketing teams plan, promote, run, and measure events as a repeatable revenue channel.
For event marketing and event planning and field marketing teams
Foundational
Two categories that look alike but are built for different jobs: event operations versus attendance, leads, and ROI.
For event marketing and event planning teams
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From definition to pipeline
Samaaro is an AI-powered event marketing platform that helps marketing teams plan, promote, run, and measure events as a growth channel.